Your Own Liberty - Investing and Stock News
  • Investing
  • Stock
  • Latest News
  • Editor’s Pick
  • Economy
  • Investing
  • Stock
  • Latest News
  • Editor’s Pick
  • Economy
No Result
View All Result
Your Own Liberty - Investing and Stock News
No Result
View All Result
Home Investing

UEFA Searching For Crypto Exchange Sponsors For Champions League

by
March 14, 2024
in Investing
0
UEFA Searching For Crypto Exchange Sponsors For Champions League

UEFA, the governing body of European soccer, is looking to secure sponsors from the crypto exchange sector for the upcoming 2024-2027 cycle of its prestigious men’s Champions League (UCL) club competition. 

According to a report from Sportcal, interested parties have until March 20 to submit their formal offers via email to uccpartners@team.ch.

The report added that while UEFA has already received one offer in this category, the organization is actively seeking additional sponsors from the cryptocurrency exchange sector. 

The search for sponsors began in May 2022 in conjunction with Team Marketing, UEFA’s club competitions partner agency. 

UEFA Inks Partnershops with Partners in Different Sectors


For the current commercial cycle, UEFA has established partnerships with eight global sponsors for the Champions League, including notable brands such as PlayStation, Walkers/Lays, FedEx, Mastercard, Turkish Airlines, and Oppo.

The Europa League and Conference League, UEFA’s secondary club competitions, have secured sponsors such as Heineken 0.0, Hankook, Enterprise, Swissquote, Just Eat, and Bwin. 

In order to attract sponsors for the 2024-2027 cycle, UEFA had previously called for bids from the financial sector, including cryptocurrency exchanges. 

However, no crypto firm emerged as a successful bidder during that process.

In 2022, Crypto.com was reportedly set to sponsor the Champions League for a staggering £428 million over five seasons. 

Unfortunately, the agreement fell through at the last moment due to concerns about increased cryptocurrency regulations. 

Despite this setback, UEFA remains committed to exploring partnerships in the cryptocurrency exchange sector.

UEFA came very close to a huge crypto sponsorship in 2022 (as reported by SportBusiness at the time). Now back in the market – through TEAM Marketing – for a Champions League sponsor in the same sector. Story here: https://t.co/hOXUYjRpX4

— Martin Ross (@martingrantross) March 13, 2024

Recently, Just Eat Takeaway.com, an international online food delivery company, renewed its sponsorship of all three UEFA men’s club competitions for the 2024-2027 cycle. 

The agreement grants Just Eat Takeaway.com the official designation as the food delivery partner for UEFA’s men’s club competitions, including the Champions League. 

The company will receive brand exposure through in-game perimeter LED boards, media interview backdrops, and broadcast sponsorship. 

Additionally, Just Eat Takeaway.com will have exclusive activation opportunities on-site during matches, further enhancing its presence in the world of European football.

Crypto Firms Aim For Sponsorship Deals with Sports Teams


Crypto firms have increasingly sought to make their mark in the sports world through significant sponsorship deals with arenas and teams, aiming to boost their visibility and customer base.

In 2021, Crypto.com spent $700 million for the naming rights to the former Staples Center, where the Los Angeles Lakers play. The venue is now officially called Crypto.com Arena.

The exchange also entered a $175 million deal to sponsor the UFC. This agreement placed the exchange’s logo on various fight gear, including shorts, top bras, and walk-out hoodies, for a decade.

Furthermore, the company has engaged in a variety of other sports partnerships, including with the Philadelphia 76ers, Formula 1 Racing, and even featuring basketball superstar LeBron James in its promotional efforts

It is worth noting that now-defunct crypto exchange FTX also managed to ink a number of sponsorship deals with sport companies. 

FTX became the first crypto company to secure naming rights to a major sporting venue through a 19-year partnership worth $125 million with the Miami Heat. 

The post UEFA Searching For Crypto Exchange Sponsors For Champions League appeared first on Cryptonews.

Previous Post

Analyst: Spot Bitcoin ETFs Anticipated to Attract $220 Billion in Three Years

Next Post

Putin set to sweep to fifth term as Russians head to polls

Next Post
Putin set to sweep to fifth term as Russians head to polls

Putin set to sweep to fifth term as Russians head to polls

Enter Your Information Below To Receive Trading Ideas and Latest News

    Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

    Popular News

    Temu halts shipping direct from China as de minimis tariff loophole is cut off

    Temu halts shipping direct from China as de minimis tariff loophole is cut off

    May 11, 2025
    Trump vows to increase trade with India, Pakistan after praising ceasefire agreement: ‘A job well done!’

    Trump vows to increase trade with India, Pakistan after praising ceasefire agreement: ‘A job well done!’

    May 11, 2025
    Fresh round of US-Iran talks underway in Oman as two sides try to overcome deep divisions

    Fresh round of US-Iran talks underway in Oman as two sides try to overcome deep divisions

    May 11, 2025

    About Proud For Profits

    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Main Categories

    • Investing
    • Stock
    • Latest News
    • Editor’s Pick
    • Economy

    Latest News

    • Temu halts shipping direct from China as de minimis tariff loophole is cut off
    • Trump vows to increase trade with India, Pakistan after praising ceasefire agreement: ‘A job well done!’
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Copyright © 2025 yourownliberty.com | All Rights Reserved

    No Result
    View All Result
    • Investing
    • Stock
    • Latest News
    • Editor’s Pick
    • Economy

    Copyright © 2025 yourownliberty.com | All Rights Reserved